Collective 6 Pack
Stemming from investigative field research in Uganda, I further explored themes of individualism and collectivism through several rounds of material explorations. I interrogated Coca-Cola's bottle design of intended individualism through hacked collectivism by morphing and manipulating existing Coke bottles and the inherit functions of drinking from the bottles. I pushed what this type of collectivism and communality would look like by hacking the American, globalized brand Coca-Cola.
Diving deeper into the closeness of proximity and the intimacy that it evokes, I explored how manipulating the literal glass of the Coke bottles could create a heightened intimate experience. The glass pieces were co-created with Ed Gibson of Ci Hot Glass Los Angeles.
This piece of the Cola Intimacy series was exhibited in the West Coast Biennial Exhibition at Turtle Bay Exploration Park Museum from January 25th – April 28th 2019
The entire body of work, Communal Cola, was exhibited at March Studio, a brand and architecture firm, for their annual 3008 Lincoln Artist Takeover from September 17th - November 20th 2016.
Communal Coke Vessel
Calling on locally sourced juice and ways of consumption, Communal Coke Vessel serves as a rebuttal to Coca-Cola, an imported American brand. It is a satirical stab at the brand’s ethics and globalization tactics and their effects on local culture and traditions.
Through design and ethnographic research, I discovered that many local aspects of Ugandan culture have been affected by the influx of globalization through American brands and culture. I specifically looked at two regionally specific facets of Ugandan beverage culture:
(fermented banana juice)
(local brew or beer)
Branding the Brand
Repositions power into the hands of Ugandan youth to express their perceptions, experiences and opinions of Coca-Cola by creating their own bottle labels in order to brand the brand. The vending machine serves a conversation object to further dialogue about the newly branded Coke bottles.