Amanda Jensen

Communal Cola

This expansive body of work serves as a critical commentary on the Western globalization tactics of Coca-Cola and its effects on Ugandan culture. These interventions were birthed in Kampala, Uganda during field research and iteratively evolved into an investigation around the West's cultural definitions of individualism and collectivism. 

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Collective 6 Pack

Collective 6 Pack

Stemming from investigative field research in Uganda, I further explored themes of individualism and collectivism through several rounds of material explorations. I interrogated Coca-Cola's bottle design of intended individualism through hacked collectivism by morphing and manipulating existing Coke bottles and the inherit functions of drinking from the bottles. I pushed what this type of collectivism and communality would look like by hacking the American, globalized brand Coca-Cola. 

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 Diving deeper into the closeness of proximity and the intimacy that it evokes, I explored how manipulating the literal glass of the Coke bottles could create a heightened intimate experience. All there glass pieces were co-created with Ed Gibson of  Ci Hot Glass Los Angeles . 

Diving deeper into the closeness of proximity and the intimacy that it evokes, I explored how manipulating the literal glass of the Coke bottles could create a heightened intimate experience. All there glass pieces were co-created with Ed Gibson of Ci Hot Glass Los Angeles

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  Communal Cola  was exhibited in the window front of March Studio, a brand and architecture firm, for their annual  3008 Lincoln   Artist Takeover  from September 17th - November 20th 2016.

Communal Cola was exhibited in the window front of March Studio, a brand and architecture firm, for their annual 3008 Lincoln Artist Takeover from September 17th - November 20th 2016.

Communal Coke Vessel

Communal Coke Vessel

Calling on locally sourced juice and ways of consumption, Communal Coke Vessel serves as a rebuttal to Coca-Cola, an imported American brand. It is a satirical stab at the brand’s ethics and globalization tactics and their effects on local culture and traditions.

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 Through design and ethnographic research, I discovered that many local aspects of Ugandan culture have been affected by the influx of globalization through American brands and culture. I specifically looked at two regionally specific facets of Ugandan beverage culture:  Omubisi (fermented banana juice)  Amuwala (local brew or beer)

Through design and ethnographic research, I discovered that many local aspects of Ugandan culture have been affected by the influx of globalization through American brands and culture. I specifically looked at two regionally specific facets of Ugandan beverage culture:

Omubisi
(fermented banana juice)

Amuwala
(local brew or beer)

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Branding the Brand

Branding the Brand

Repositions power into the hands of Ugandan youth to express their perceptions, experiences and opinions of Coca-Cola by creating their own bottle labels in order to brand the brand. The vending machine serves a conversation object to further dialogue about the newly branded Coke bottles.

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