Collective 6 Pack
Stemming from investigative field research in Uganda, I further explored themes of individualism and collectivism through several rounds of material explorations. I interrogated Coca-Cola's bottle design of intended individualism through hacked collectivism by morphing and manipulating existing Coke bottles and the inherit functions of drinking from the bottles. I pushed what this type of collectivism and communality would look like by hacking the American, globalized brand Coca-Cola.
Diving deeper into the closeness of proximity and the intimacy that it evokes, I explored how manipulating the literal glass of the Coke bottles could create a heightened intimate experience. All there glass pieces were co-created with Ed Gibson of Ci Hot Glass Los Angeles.
Communal Cola was exhibited in the window front of March Studio, a brand and architecture firm, for their annual 3008 Lincoln Artist Takeover from September 17th - November 20th 2016.
Communal Coke Vessel
Calling on locally sourced juice and ways of consumption, Communal Coke Vessel serves as a rebuttal to Coca-Cola, an imported American brand. It is a satirical stab at the brand’s ethics and globalization tactics and their effects on local culture and traditions.
Through design and ethnographic research, I discovered that many local aspects of Ugandan culture have been affected by the influx of globalization through American brands and culture. I specifically looked at two regionally specific facets of Ugandan beverage culture:
(fermented banana juice)
(local brew or beer)
Branding the Brand
Repositions power into the hands of Ugandan youth to express their perceptions, experiences and opinions of Coca-Cola by creating their own bottle labels in order to brand the brand. The vending machine serves a conversation object to further dialogue about the newly branded Coke bottles.