Armand Debelder
Co-Owner + Blender, Brouwerij 3 Fonteinen

Werner Van Obberghen
Co-Owner + Managing Director, Brouwerij 3 Fonteinen

Michaël Blanquaert
Role: Co-Owner + Blender + Brewer, Brouwerij 3 Fonteinen

• Defining Story Arcs: Identifying core story arcs that align with the film’s message—such as the cultural and technical journey of beer brewing, and the personal stories of those involved.

• Audience Insight & Engagement: Considering what will engage different audience demographics, crafting the narrative to speak to various interests, like beer enthusiasts, cultural historians, or people interested in craft industries.

• Theme Reinforcement: Emphasizing recurring themes (craftsmanship, tradition, innovation) through story structure, pacing, and emphasis to build emotional and intellectual engagement.

• Strategic Storytelling: Helping decide which scenes, interviews, or historical context should be highlighted or trimmed, shaping the documentary's arc for clarity and emotional resonance.

• Collaborative Shaping: Working closely with the director, editor, and producers to align the film’s story structure with the director’s vision and intended audience impact.

• Niche Appeal: Attracts global craft beer enthusiasts and younger audiences.

• Cultural Storytelling: Appeals to viewers interested in Belgian heritage and food culture.

• Festival & Streaming: Suited for culinary and cultural festivals and streaming platforms.

• Brand Partnerships: Potential for collaborations with breweries and beer festivals.

• Educational Use: Relevant to programs in culinary arts and cultural studies.

• Community Screenings: Ideal for events at breweries or cultural venues, leveraging local beer communities.