BRIEF This was one of the first assignments from a Basic Typography course I took during Undergraduate studies. The assignment was to work with text from a Willi Kunz book, Typography: Formation + TransFormation, pages 82–3. The objective was to come up with 4 different variations using the same text amidst various constraints such as using a five modular grid system or a first line exdent, for example.
CONCEPT For this project, I quickly learned the far-reaching capabilities of typography and began to fall in love with it. It was truly eye-opening to see all the possibilities of what type could do. I printed several proofs of each of the four pages to properly gage how the type look printed versus on the screen. Gaining feedback from my professor and well as peers was very helpful. The whole journey in learning the potential of type allowed for me to really push the idea of alignment and composition with the completion of each piece.
PROGRAMS Adobe Indesign CC
BRIEF This was an assignment from my Basic Typography class I took during Undergraduate studies. The goal was to design a glyph that fit accordingly within a typeface number family and to then create a poster that explained the typeface, type designer, and the photographic aspect of the poster that coincides with the duodecimal system.
CONCEPT Once assigned this project, I immediately began brainstorming on objects or items that came in 12’s. I landed on using an architect’s scale. An architect’s scale is a specialized ruler that was designed to assist in the drafting and measuring process regarding floor plans, orthographic projections and other various architectural drawings. In my poster, the right side of the architect’s scale the numbers 6 through 12 have been substituted to reflect the typography applied to the duodecimal system. The body type of the poster is set in a 12 point to also reflect the 12 base system. Creating glyphs was an entirely new endeavor. I took a fair amount of time doing process work, as seen in the photos below, in order to land on the most cohesive version of my glyphs. This piece was chosen for the CDES Chico Communication Design Juried Graphic Design Exhibition.
PROGRAM Adobe Indesign CC Adobe Photoshop CC Sketchbook HB Pencil
A Letter From The President
BRIEF I was asked to create an employee welcome packet from Redding Distributing company. The beginning of the packet starts out with a letter from the President. I wanted to come up with a unique way of presenting the letter to newly hired employees.
CONCEPT I sketched a few different options on how to present the letter in a interesting and dynamic way. I began to pull back from the process sketching and discern what exactly this letter's meaning was. It's meaning was to welcome the newly hired employees to the Redding Distributing family. From there, I began manipulating the typography of the word "welcome" and incorporating the letter into the text.